Startup Chat #67 – Get noticed, startup press with Conrad Egusa

conrad_egusaThis week I chat with Conrad Egusa from publicize.co.

If you are interested in getting more press for your startup, Conrad is a former Venture Beat writer who now helps startups get noticed.

PR is the secret weapon to SEO #startup #PR with @ConradEgusa – CLICK TO TWEET

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Conrad’s links and mentions

Discussion points

  • Your background
  • Your business
  • Startup PR
  • Where to start
  • What not do do – common mistakes
  • Examples of great press
  • Do it yourself or get a pro
  • How to find stories
  • What about our 12 month curve story
  • Top resources to learn about PR
  • How do PR firms charge?
  • How to contact you

 

 

About

Dan Norris is a co-founder at WP Curve and a passionate entrepreneur with an obsession for content marketing.

10 responses to “Startup Chat #67 – Get noticed, startup press with Conrad Egusa”

  1. Michael Lieu says:

    I really liked this episode – lots of media gems in here and great ‘behind the scenes’ info. Another great article I’ve used for reference is this: http://pollenizer.com/media-hack-startup-awareness I’m glad Conrad talk about the news syndication sites as we were told to use them – we’ll come armed with a PR campaign! – Michael @troopr:disqus

  2. Dan Norris says:

    Thanks Michael, I’m keen to do some more content with Conrad. He knows his stuff.

  3. Justus says:

    Great episode with lots of helpful feedback. You got a new subscriber Dan!

  4. Dan Norris says:

    Thanks, glad you liked it.

  5. Awesome episode, really liked it. I think Conrad mentioned that he would email a couple of journalists that work for the same publication at once. Wouldn’t they be annoyed if they talked to one another and realized that they all got the same pitch?

  6. Conrad Egusa says:

    Hi Robert, thanks for your message. About sending pitches, I wouldn’t recommend emailing more than 2-3 journalists at the same publication on the same day. The reason you would email multiple people on the same day is if there is a strain on time (Ex: If you are launching in 3 business days and are really looking to hear a response). What is most important is that if a journalist from a publication agrees to cover a story, that you notify the other journalists at the publication about it (the reason is, its never a good idea if multiple journalists at the same publication are expecting to publish a story on the same announcement). I hope the above is of help.

    Cheers,
    Conrad

  7. Makes sense, thanks a lot for your answer Conrad!

  8. Thanks for the resources here guys, there’s some super useful stuff which will come in handy for me realllll soon!

  9. I just listened to this episode on the podcast and loved it! Conrad knows his stuff, and it’s really encouraging to listen to him because he’s so chill about everything. I came away with a ton of knowledge, and the practicals/material he gave!?? Invaluable. Love the podcast/blog & I definitely hope you do more with Conrad!

  10. Paul B says:

    Conrad rocks and I will use his advice to contact journos directly when I launch. I found Dan’s story idea about never having met his team much more interesting than another launch story – my question is why are launch stories or funding round stories so news worthy? Thanks for more great content Dan and Conrad.

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