Startup Chat #66 – Adam Franklin web marketing that works

adam_franklinCOMPETITION CLOSED: Win a free signed copy of Web Marketing That Works. Put a comment below telling us your biggest marketing waste (of time or money). Best answer wins. Closes 21 May 2014.

This week we chat with online expert, author and agency owner Adam Franklin. Adam was the one guy I looked up to early on and set me on the path to marketing through content. In this interview you will learn from Adam on what works online.

Better always beats more @Franklin_Adam via @wpcurve – CLICK TO TWEET

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Web Marketing That Works

Web Marketing That Works

Background and links

General web marketing themes

Asset building

Create content that will live on and add value over time.

Flagship content

  • Better always beats more
  • Create a flagship downloadable or pillar blog post that will define your business
  • For Adam, it was his Web Strategy Planning Template

Downloadable resources

  • Give away what you are already using with your clients
  • Don’t be afraid to give away tools you are charging for

Get the opt in not the sale

  • People want advice not products (75% looking to buy only 2% ready to purchase). So get people to opt in for something valuable and sell later.
  • This stat comes from these great Hubspot marketing statistics

Be generous

  • Give away as much as you can, help people and it will come back to you.
  • Adam started off doing free design for clients to get his first few jobs.

About

Dan Norris is a co-founder at WP Curve and a passionate entrepreneur with an obsession for content marketing.

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