$65,522 monthly run rate – June 2015 monthly report

Welcome to the June monthly report for WP Curve. Revenue hasn’t changed this month, but we have a few things on the horizon that we think will help us hit our stride again. Let’s see what happened in June.

$65,522 Monthly run rate

Actual revenue is generally a bit higher than run rate because we only take 1/12 of annual plans into account in the run rate calculation and we have small amounts of revenue from other sources.

We have a total of 816 customers now and a run rate of $65,522, slightly down from 66,596 in May.

MRR

People, product and process

People

Our team shrank from 40 to 37 members in June. We had to cut a few developers that were underperforming.

Product

Customer happiness dropped by 3 points to 85 this month. Though this is a step back, we’ve been slowly pushing the score up over the last few months and we’re confident we can keep improving our QA processes to boost this score. Our goal is to consistently achieve a score of 95.

happiness

Testimonial of the month: Ari Meisel –

901 Jobs completed – This is about the same as last month.

jobs completed

Our average response time dropped by about 4 hours this month. This is a big improvement and hits our goal of less than 8 hours.

  • Average first response – 6 hours 52 minutes
  • Lowest response time – 2 hours 35 minutes – June 20
  • Highest response time – 20 hours 20 minutes – June 28

First response

Process

We have been working hard on rethinking the approach to our content. We have found that our posts can be split into 4 major categories:

  • Content marketing
  • Business growth
  • Online business tools
  • Web optimization

To capture more leads, we will create downloadable content that is relevant to each of those categories and offer it on posts where it fits.

We just released our first lead magnet: The tools for scaling content marketing. This is a bundle of templates and frameworks based off the documents we use for our content marketing.

Website traffic

Website traffic dropped by about 5% to 59,887 in June. Our new content for June did not get much traction compared to May. We’re looking to push this number with better lead magnets to increase our subscriber base. We’ll begin experimenting with Facebook ads for content based of off the strategy outlined in this post: Content is not enough: How to use Facebook ads to get the most from your posts

Traffic sources

Our organic traffic grew by about 10% this month. But our emails were less effective at driving visitors. We think our lead magnet improvements can help keep our weekly email traffic growing.

traffic

Top Pages

Our post 17 Slack integrations to spice up your team communication has gotten nearly double the traffic of the previous month. With Slack’s growing userbase, we think this article will continue to drive good traffic.

pages visited

Email List Growth

Our email list grew by 625 subscribers in June. This is a slight improvement over last month, but we feel we should be capturing many more leads than this. My top priority is to bring this number up and see more consistent growth.

Content

Events

Dan spoke at Social Media Day and shared some of our strategies and tactics for content marketing.

Social Media day gold coast

Dan is also nearing the completion of his new book Content Machine. He is planning on releasing the book in early August. He is loading up his calendar with podcast interviews and presentations to build attention for the book launch. This should bring us a big wave of traffic, leads and new customers.

Next month, you can find Dan discussing our content marketing strategy at Problogger on the Gold Coast and Digital Marketing Summit in Brisbane and Melbourne.

Content overview

This month we had 3 breakout hits with another post just a few tweets away from making it the 4th.

What to do if your content is not getting traction? 8 entrepreneurs weigh in 995 views, 96 Tweets

Why entrepreneurship is more accessible (and profitable) than ever 1478 views, 73 Tweets

How to create content that follows the buyer’s journey 258 views, 51 Tweets

How to scale your content marketing with a process for guest writers 1044 views, 47 Tweets

7 steps to resolve co-founder disputes 64 views, 17 Tweets – This one was released right at the end of the month and had not gotten a chance to get views yet.

Content is not enough: How to use Facebook ads to get the most from your posts 632 views, 18 Tweets

19 Sources for eye-opening, credible consumer research data 321 views, 18 Tweets

Facebook Ads Case Study: Design Pickle Increases MRR by $5.8K/mo. 1222 views, 27 Tweets

The definitive guide to writing a roundup post (7 step process) 1056 views, 35 Tweets

$66,596 monthly run rate, 11% increase in traffic, and big events – May 2015 monthly report 780 views, 4 Tweets

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About

Kyle is the founder of Conversion Cake . He is the author of "The College Entrepreneur" A book for students who want to break into entrepreneurship. Follow him @kylethegray

  • marco_vega

    I tried to sign up as a dev without luck, 3 failed schedules.

    • Hey Marco,

      We’re not hiring right now, but we will hopefully be hiring again soon. I’ll respond to you here when we are taking new devs on.

  • This is an awesome summary report. Curious when looking at the Bounce rate 77.76, what do you feel is a good number to be shooting for?

    Our’s is at 80 and our time on site on many pages is 3-4 minutes but the bounce is over 80. I have one post that got 3000 visits the last 30 days, is very relevant to what we do, they’re spending 3.5 minutes reading the post but a 90% bounce. Crazy.

    • Hey Guys,

      Thanks for asking. I think our bounce rate is high since a lot of our traffic is organic. Most people will search for something specific in Google, read the article and keep researching or take action.

      I feel the trick here is to focus more on how to capture the leads. If you can get even a small percentage of those 3000 to sign on for an email list, you can grow that over time and keep people coming back.

      But we do a few things like the “best of” posts and the “also on WP Curve” widgets that you can see on all of our blog posts to keep people reading. We also link to related posts throughout our content.

      Here’s a good post with a few others strategies to help bring the bounce rate down: http://wpcurve.com/keep-visitors-on-your-site-longer/

      • Great post the 12 Ways to keep Visitors on the Site longer. We’ve just started collecting email last month and are using CTA’s all over the site. It’s working great, now just have to start the email campaigns weekly .

        Appreciate you responding. ~ Mike

        • Hey Mike, I’m glad you found that post useful! we’re coming out with a post soon on email campaigns and automation. It should be helpful for you as well. I’ll respond to you here when it is up!

          Let me know if you have any other questions or want to see something else on the blog.

          • Look forward to reading it shortly when you publish. We’re actually meeting with developers tomorrow to discuss having our checkout page connect with Infusionsoft (similar to y’all). This way we’ll be able to run much better targeted emails vs. one not as customized. Can’t wait for them to get it complete.

  • Very interesting post! I’m curious how you afford to pay 37 devs on $65k/month? Do you have an outside investor or hire from overseas?

    • We hire overseas. Most of our devs are in the Philippines, but we have them all over the world.

      Here’s a post on our process for hiring:
      http://wpcurve.com/hiring-developers/

      I hope that helps!

      • Definitely. I love how open you guys are about the inner works of your business!

  • If you do 901 jobs for 816 customers, with some customers on the VIP plan for the multiple tasks at a time, do a lot of customers don’t schedule any tasks in a given month? Are those customers subsidizing the active customers?

    Just trying to understand the business model as $79/mo for 1 task a day sounds extremely cheap.

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