Increase conversions with the Smart Top Posts WordPress plugin

I’ve always wondered why people have a ‘recent posts’ widget in their sidebars. I know from writing 200-odd posts in the last year that some do exceptionally well and some don’t do very well at all. So it makes sense to use a ‘top posts’ plugin instead of a ‘recent posts’ one, right?

Well that depends on how you define what a ‘top post’ is. If your goal is to convert  more visitors into email signups or customers, then directing people to the posts with the most visits or the most comments doesn’t make much sense.

What does make sense is to direct them to the posts with the most conversions.

Now you can do that, for free with our new Smart Top Posts WordPress plugin. Enter your name and email to get immediate access below, or read on for more information.

Grab the free Smart Top Posts plugin 

Enter your email below and we will email you the Smart Top Posts plugin for free. You will also join 10,000 people and get my weekly emails with business and online marketing advice. 

What it does

The Smart Top Posts plugin connects to Google Analytics and analyzes your last 30 days of traffic. It uses the landing page report to calculate the conversion rate of your recent blog posts.

It shows you this conversion rate on the plugin page in the back-end of WordPress (see below) and it also provides a widget for your sidebar.

The widget presents the 5 highest converting posts and their featured images in your sidebar.

Since you can see the data on the posts, you might decide that some of them don’t have enough traffic to justifying being included in the sidebar. You can simply add them as an exception into the widget and they will be excluded.

How to set it up

Downloading and installing

Simply download the plugin below and install it via the ‘Upload’ option in the WordPress back-end. This will add the plugin and the widget. You will see the plugin settings down the left hand side in WordPress.

Click on the link to ‘Smart Top Posts’ then from the plugin settings page click the button on the right to connect to Google Analytics. You will be taken to Google Analytics where you will give the plugin permission to bring back your conversion data.

When you returned to WordPress you will see your posts listed there and their visits and conversions.

smart_top_posts_options

Configuring the widget (19 September 2013 update)

In the WordPress back end, mouse over Appearance and choose Widgets to go the widgets area. Drag the one called ‘Smart Top Posts’ to your sidebar and you are all set. There are now a few display options you can play with though:

  • The number of posts to show
  • Whether or not you want to show the author’s name
  • You can how choose the style of the post titles that display
  • You can force some posts to not show (I do this when there’s not enough traffic and an unusually high conversion rate for a post)
  • You can force include some posts (I include a few links to landing pages to increase email optins)

Note the ID’s you enter into the ‘Force show post by ID’ or ‘Hide post by ID’ can be found as follows:

  1. Click on the post in question on the front end of your website (make sure you are logged in as an Admin).
  2. Click ‘Edit Post’ up the top to go into edit mode.
  3. Look at the address of the post it will be something like “post.php?post=543&action=edit”. The number there (in the example 543) is the post ID.

Get the plugin now

Enter your email below and you will get immediate access to the plugin. You will also get my weekly business and online marketing tips email. If you have any questions or comments on the plugin, please feel free to let me know below.

Grab the free Smart Top Posts plugin 

Enter your email below and we will email you the Smart Top Posts plugin for free. You will also join 10,000 people and get my weekly emails with business and online marketing advice. 

About

Dan Norris is a co-founder at WP Curve and a passionate entrepreneur with an obsession for content marketing.

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