Counting blog and podcast subscribers with Feedburner

Feedburner is a necessary tool for anyone who is creating content that is to be available via RSS.

Two of the most popular examples are:

  1. bloggers writing blog posts where readers subscribe via their RSS reader (like Google Reader), and
  2. podcast hosts creating episodes that are subscribed to by listeners in iTunes.
Feedburner subscribers

Feedburner’s main function is to provide a count of your subscribers

If you don’t use feedburner you have no way of knowing anything about who is subscribed to your content.

With feedburner you can redirect your mail feed to your feedburner one and it will count your subscribers for you.

Feedburner subscribers seem to fluctuate quite a lot so it’s not the sort of thing I would be looking at every day but if you follow it weekly or monthly you can see how things are going.

Here are 2 steps for setting up Feedburner.

  1. Visit Feedburner and sign up and paste your normal RSS feed in there to add it (if it’s WordPress it will be
  2. Make sure your normal feed on your site is re-directed to the new feedburner feed. If you use WordPress you can do this with the FD Feedburner plugin.

You can sign up for Feedburner here.

Do you use Feedburner?

Let us know in the comments below if you do or if you use something else.


Dan Norris is a co-founder at WP Curve and a passionate entrepreneur with an obsession for content marketing.

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