How to use Instagram hashtags to expand your reach


Whether you love or hate hashtags, there is no denying that on a platform like Instagram they can be quite valuable. In fact using at least one Instagram hashtag results on averages in a 12.6% increase in engagement than a post without a hashtag.

In this post we explore the use of Instagram hashtags in gaining followers and engagement. We also look at how you can find relevant hashtags for your content and campaigns.

The guide to creating your own Facebook group to get more traction and traffic


How is it that some business audiences can grow at such a rapid pace while others wilt and die?

It takes effort to get an audience going but can you shortcut the process through Facebook groups? After all it reaches over a billion users. In this post we look at what it takes to create and grow a thriving Facebook group to get more traction and traffic for your offering.

How to get more traffic from every post by republishing


As bloggers and marketers, we assume getting more traffic means creating more content, doing more promotion, and spending more time working.

Those things work, but there’s another way, too. And you don’t need to write a word of extra content to make it work. In this post we show you how.

18 secrets to growing your Facebook traffic and fans without a budget


With a number of studies showing the decline in Facebook organic reach it seems the only logical way to grow an audience would be to pay for advertising. Yet some pages seem to buck the trend. Why is that the case? Why can’t we reach more people with our updates? What kind of content should we be sharing?

In this post, we take a fresh look at the topic with the aim of getting high-quality traffic from Facebook whether it be conversions or just high engagement.

17 simple edits and tweaks to get more people to read your content


As marketers and writers we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen.

Writing powerful content and copy to grab people’s eyes and win their hearts is a challenge, though. And often, when our content isn’t breaking through the noise we can be left feeling quite disheartened. In this post we share how we can fix it with a few simple edits and tweaks.

How Mark Manson crafts viral posts and grows his audience


Controversy never seems far from Mark Manson’s articles which spark debate and yet endear him to his large readership. Some view him as a provocateur, while others see a refreshing voice that offers a different, thoughtful exploration and opinion on a wide range of subjects.

In this post Mark shares how he crafts his viral posts and grows his audience.

Acquisition or sell-up? Rob Walling shares his insights from the sale of Drip


On seeing the announcement that LeadPages had acquired Drip, our initial thought was – having come this far what could have possibly persuaded Rob to let Drip be acquired. We figured the best way to answer this question would be to ask him.

Here are his thoughts on being acquired and some of the issues that entrepreneurs should be aware of as they approach a possible merger, acquisition or sale.

12 easy ways to boost your audience with social media tactics to find influencers and content


Do you find it difficult to quickly find out when someone talks about you, your product or brand on social media? Do you struggle with finding great content to share or to connect with the right people on social media?

In this post we look at tools that will help address these problems.

30 timeless lessons on creating killer content from one of the greatest business minds and copywriters: David Ogilvy

copywriting secrets to creating killer content

Often referred to as the father of advertising, David Ogilvy was one of the most sought after advertising folk in his time. Given the success he had in creating persuasive content and with lead generation, it makes sense to learn from Ogilvy and his successful advertising campaigns.

Discover 30 timeless lessons that can revive and lift your content marketing.

37 expert insights on how to rock SEO and content marketing (including Rand Fishkin, Jason Falls and Ruud Hein amongst others)

seo and content marketing

How is it that a new and small entrant, like Buffer, in a very competitive niche can seem to consistently attract huge audiences? How is it that they are also visible on the search engines time and time again?

In this post we take away some of the confusion being caused over how SEO and content marketing fit together with the help of 34 experts.