Customer segmentation strategy – How to pitch based on content interest areas (WP Curve’s new lead nurture sequence)

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Not all of your website visitors are created equal. As our content library and traffic numbers at WP Curve grew, we recognized that our content strategy needed to improve if we wanted to offer a better reader experience.

We also wanted to gain a better insight into the behavior of our readers. Specifically, we were looking to find out which type of content readers who ultimately become customers are most interested in.

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The zero BS guide to choosing a social media platform for business

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While social media has grown into an incredible opportunity for business owners, it has also grown more complicated. There are now more options than ever so how do you know where to direct your time and resources for optimum ROI?

We’ve cut through the BS to create the ultimate modern guide to choosing the right social media channel, no matter what kind of brand or business you lead.

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The ultimate guide to marketing on the second most-used social network in 2016 – Snapchat

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Snapchat is the second most used social media network in America and provides a unique means of connecting with an audience that is responsive to clever creative marketing. For business, it’s an opportunity to provide content that people pay attention to because of its limited lifespan on a platform that combines the appointment-viewing value of sports along with the engagement of social media.

So how do you use such a platform to grow your business? We compiled this guide to show you everything you need to know.

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10 lesser-known audio marketing platforms for building deep trust on social media

The purpose of social media is to build trust with your community, by you-guessed-it, being social. In other words, social media lets you scale up in person conversations so you can have them with a broader community. What better way to scale up an in-person conversation than actually have a conversation – with audio.

Here are a few emerging audio-based platforms that you could consider looking at if you want to get into audio marketing.

Do your blog posts look blurry on modern screens? WordPress guide to retina images

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All mobile screens and most new high end laptops and computer screens now support high resolution images referred to as “Retina” by Apple. So how do you deliver the retina version of images to people viewing it on a retina device?

Discover 4 simple steps you can take to make your site ready for retina screens.

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